The majority of houses we’re privileged to be instructed on within the Solihull area have one thing in common: the WOW factor. And that makes selling a home a much easier task!
We work with our Solihull vendors to come up with the most effective strategy to sell their home, utilising stunning photography, clever social media marketing and virtual tours to showcase their properties to the best effect.
But we’ve recently trialled a specific tactic that proves a real attraction for potential buyers and it’s a great way to encourage people to see your property’s full potential when you sell your home. You’ve no doubt seen it it on countless US drama shows, as it’s an incredibly popular tool in the States, and will likely become a much more common sales strategy here in the UK if our recent results are anything to go by – the Open House concept.
An Open House is a very effective way to reach a wide audience quickly, and if you’re looking to sell your home on a tight timescale, it’s a great approach.
Our Solihull sales specialists Lisa Freer is a big fan; having recently overseen an Open House to help achieve a swift sale.
Lisa said: “The concept of an ‘Open House’ is traditionally an American approach, and is a great way of maximising an opportunity to host as many viewings as possible in a short space of time. It can be extremely effective in securing a speedy sale as people realise how many other people have their eye on the same property!
“The most recent Open House event I held was marketed across all of our usual portals and via our social media channels, and we were overwhelmed with enquiries from potential buyers keen to attend. Over the course of the event, we conducted more than 20 block viewings, leading to a number of instant offers.”
On that occasion, the property sold for more than its highest valuation – proving that a bit of healthy competition can be a real boost when it comes to securing a serious buyer!
At Chosen, the buyer pays our fee so to you the seller, it’s completely free.
Find out more about our unique home selling model, or request a free expert home valuation.