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Estate Agent Fees: What You Need to Know

When selling a property, one of the most significant considerations is the cost associated with hiring an estate agent. Understanding estate agent fees, their structure, and what you’re getting for your money is crucial to making an informed decision. In this guide, we’ll break down estate agent costs, explain the typical estate agent fee, and provide tips on how to compare property agent fees effectively.

Understanding Estate Agent Fees

Estate agent fees are the charges levied by property agents for helping you sell your home. These fees typically cover a range of services, including property valuation, marketing, viewings, negotiations, and managing the sale process. However, the way these fees are structured can vary significantly, and it’s essential to understand what you’re paying for.

Types of Fees

  1. Percentage-Based Fees: The most common fee structure is a commission based on a percentage of the final sale price. This fee generally ranges from 1% to 3% plus VAT, depending on the estate agent. For instance, if your home sells for £300,000 and the agent charges a 2% fee, you would pay £6,000 plus VAT.
  2. Fixed Fees: Some estate agents offer a fixed fee regardless of the sale price of your property. This can be a cost-effective option if you’re selling a high-value property. Fixed fees can range from £500 to £3,000, depending on the agent and the level of service provided.
  3. Online Estate Agent Fees: Online estate agents often charge lower fees compared to traditional high street agents. Their fees typically range from £300 to £1,500, with some offering a basic package and additional services at an extra cost. While online agents offer a budget-friendly alternative, it’s important to consider the level of support you’ll receive throughout the selling process.
  4. No Sale, No Fee: Many traditional estate agents operate on a “no sale, no fee” basis, meaning you only pay if your property sells. This can provide peace of mind, as you won’t be out of pocket if the sale doesn’t go through. However, these agents may charge a higher percentage fee to cover their risk.
  5. Flexible: Some modern agents (like us here at Chosen) give sellers the choice of who pays our fee. Find out more about our unique model.

What’s Included in Estate Agent Fees?

Understanding what’s included in estate agent fees is essential for making an accurate comparison. Typically, estate agent fees cover:

  • Valuation: An accurate assessment of your property’s market value.
  • Marketing: Listing your property on major property portals, professional photography, and potentially premium listings.
  • Viewings: Arranging and conducting viewings with potential buyers.
  • Negotiation: Handling offers and negotiating the best possible price on your behalf.
  • Sales Progression: Managing the sale process through to completion, liaising with solicitors, and keeping you informed.

However, some agents may charge extra for services like enhanced marketing packages, Energy Performance Certificates (EPCs), or legal support. Always clarify what is included in the fee and any additional costs.

Comparing Estate Agent Prices

When comparing estate agent prices, it’s important to consider both the fee structure and the level of service provided. Here are some tips for effective comparison:

  1. Get Multiple Quotes: Speak to several estate agents to get a range of quotes. This will give you a good idea of the typical estate agent fee in your area.
  2. Evaluate Service Levels: Don’t just focus on the fee amount; consider the services included. A lower fee might mean fewer services or less hands-on support, which could impact the sale of your property.
  3. Check for Hidden Costs: Ask about any additional fees or costs that may not be included in the initial quote. This could include costs for photography, floor plans, or legal work.
  4. Consider Reputation and Success Rate: A slightly higher fee might be worth it if the agent has a strong reputation and a high success rate in selling properties like yours. Look for reviews, testimonials, and ask for case studies if possible. Trustpilot and Google reviews can be a good place to start.
  5. Negotiate: Don’t be afraid to negotiate estate agent fees. Many agents are open to discussion, especially if you’re selling a high-value property or are considering multiple services with them.
  6. Online Tools: You can also leverage online tools to compare fees from different estate agents. We’ve found that GetAgent is really handy for this.

Conclusion

Estate agent fees are an essential consideration when selling your property, but understanding the different fee structures and what you’re getting for your money can help you make an informed decision. By comparing estate agent costs, evaluating the services included, and negotiating where possible, you can find the right estate agent at the right price for your needs. Remember, the goal is to achieve the best possible sale outcome, not just the lowest fee.

Compare Savings with Chosen

Great news – you could save up to with Chosen Home

Compare Agents

Chosen

Fee
£ 0
Owner Managed
Yes
Professional Photography
Yes
Local property expert
Yes
Accompanied viewings
Yes
Availability outside office hours
Yes
Facebook
Yes
Instagram
Yes
Rightmove
Yes
Zoopla
Yes
On The Market
Yes
Primelocation
Yes

Largest Online Agent

Fee
£ 0
Owner Managed
No
Professional photography
No
Local property expert
No
Accompanied viewings
Maybe
Availability outside office hours
Yes
Facebook
No
Instagram
No
Rightmove
Yes
Zoopla
Yes
On The Market
No
Primelocation
Yes

Typical Local Agent

Fee
Owner managed
Maybe
Professional Photography
Maybe
Local property expert
Yes
Accompanied viewings
Maybe
Availability outside office hours
Maybe
Facebook
Maybe
Instagram
Maybe
Rightmove
Yes
Zoopla
Maybe
On The Market
Maybe
Primelocation
Maybe

*Based on a survey of 20 leading Midlands estate agents – October 2020

Think you may be ready to sell your home?

If you’re ready to start the selling process or want more information on estate agent prices in your area, contact us today. We’re here to help you navigate the property market with confidence.

Find out more about our unique home selling model, or request a free expert home valuation.